Digital Marketing

Program Overview

Welcome to Spark 9ja’s immersive Digital Marketing track, designed to equip you with the skills and knowledge needed to excel in the dynamic world of online marketing. Our comprehensive 12-month program combines rigorous online learning with hands-on workshops at our state-of-the-art tech hubs. You’ll master the art of crafting compelling digital campaigns, leveraging data-driven insights, and driving business growth through effective digital strategies.

Key Highlights

Transformative Digital Marketing Program

Real-world projects and datasets

Mentorship from industry experts

Career support and job placement assistance

Become Job-Ready with In-Demand Skills.

Search Engine Optimization (SEO)

Gain expertise in optimizing websites and content for better search engine visibility, driving organic traffic and improving online discoverability.

Social Media Marketing

Develop strategies for building and engaging audiences across various social media platforms, leveraging influencer marketing, and driving brand awareness and loyalty.

Content Marketing and Storytelling

Craft compelling content that resonates with your target audience, leveraging various formats such as blog posts, videos, podcasts, and more.

Pay-Per-Click (PPC) Advertising

Master the art of creating and managing effective PPC campaigns on platforms like Google Ads and Microsoft Advertising, maximizing return on investment (ROI).

Email Marketing and Automation

Learn to craft compelling email campaigns, build and segment email lists, and automate email workflows for lead nurturing and customer retention.

Marketing Analytics and Measurement

Gain expertise in using data and analytics to measure the success of your digital marketing efforts, optimize campaigns, and make data-driven decisions.

Digital Marketing Specialization & Career Paths

Digital Marketing Specialist

Become an expert in developing and executing comprehensive digital marketing strategies, leveraging various channels and tactics to drive brand awareness, lead generation, and customer acquisition.

Content Marketing Strategist

Become an expert in developing and executing content marketing strategies, creating compelling content across various formats, and leveraging storytelling to engage audiences and drive business goals.

SEO Manager

Specialize in optimizing websites and content for search engines, conducting keyword research, analyzing competitor strategies, and improving organic search visibility.

Marketing Analytics Specialist

Gain expertise in collecting, analyzing, and interpreting marketing data to measure the success of digital marketing efforts, optimize campaigns, and make data-driven decisions that drive business growth.

Social Media Marketing Manager

Develop and implement successful social media marketing strategies, create engaging content, manage online communities, and leverage influencer marketing to drive brand awareness and customer engagement.

PPC Specialist

Master the art of creating and managing effective pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Microsoft Advertising, maximizing return on investment (ROI).

Spark9ja's Advantage: Your Launchpad to Data Science Success

Industry-Curated

Learn the cutting-edge tools and techniques used by top companies today. Our curriculum evolves with the field and keeps pace with contemporary trends, ensuring you're future-proof.

Masterclass Mentorship

Our instructors are skilled data science professionals who provide practical insights and mentorship from their real-world experience to support your journey towards success.

Project-Centered

Dive into real-world projects and gain hands-on experience tackling data challenges faced by leading companies, allowing you to enhance your skills and expertise in practical scenarios

FAQs

Q. What prerequisites do I need for the Data Science track?

While a background in a quantitative field and basic programming skills are beneficial, we welcome applicants from diverse backgrounds. The program is designed to take you from beginner to job-ready, providing you with the necessary foundations in mathematics, statistics, and programming.

Q. Who is eligible to apply?

Nigerian youth aged 18-35, with a focus on underserved groups such as women, girls, rural communities, and unemployed graduates, are eligible to apply for Spark 9ja.

Q. How does Spark 9ja support job placement after graduation?

Spark 9ja has strong partnerships with leading companies in the tech industry. We provide comprehensive career support, including resume and portfolio development, mock interviews, and networking events. Our dedicated placement team works closely with graduates to connect them with suitable job opportunities.

Q. Can I participate in the program while holding a full-time job?

The Data Science track is designed to be intensive and immersive, requiring a significant time commitment. While some participants may be able to balance the program with a full-time job, we recommend dedicating yourself fully to the learning experience to get the most out of it. If you have specific concerns, please reach out to our admissions team to discuss your situation.

Q. What kind of projects will I work on during the program?

Throughout the Data Science track, you will have the opportunity to work on a variety of projects that mirror real-world data science challenges. These projects will range from exploratory data analysis and machine learning model building to big data processing and data visualization. You'll work with real datasets from industries such as finance, healthcare, e-commerce, and social media. The capstone project will allow you to showcase your skills by tackling an end-to-end data science problem, from data preprocessing to communicating insights. These projects will help you build a strong portfolio to showcase to potential employers.

Still, have any questions? Contact us